FOLKLORE has grown into a meaningful collaboration between Wells Fargo, The Hispanic Chamber of Commerce, and Fresco Marketing, who have teamed up to elevate this celebration and deepen its impact.

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Together, we’ve established the Folklore Grant Program, powered by Wells Fargo. So far, we’ve awarded 20 grants to local businesses, and this year, for the third consecutive year, we’ll be awarding $100,000 in grants, divided into ten $10,000 awards. This initiative is designed to support and empower small businesses within our community, helping them continue to thrive.

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“Supporting these businesses with the Folklore Grant is not just about giving them financial assistance; it's about investing in the heart of our community. As a Hispanic entrepreneur myself, I understand the challenges they face, and I'm proud that Fresco Marketing, along with our esteemed partners, can play a role in their success. This initiative reflects our collective commitment to fostering economic growth and empowerment within the Hispanic community in Kansas City." 

Luis Padilla | CEO - Fresco Marketing 

 

“Wells Fargo is proud to support Hispanic small businesses in Missouri and Kansas through the Folklore grant program. Small businesses, such as the 10 grant recipients, are the backbone of our communities and they strengthen our neighborhoods.”

Vianey Beltran | Vice President, Wells Fargo Community Impact and Sustainability

 

“The Hispanic Chamber of Commerce commends Wells Fargo for recognizing the essential role Latino businesses play in our economy. This program truly makes a difference for our business community, and we look forward to continuing our partnership.”

Carlos Gomez | President and CEO, Hispanic Chamber of Commerce of Greater Kansas City